Core Terminology & Relationships

This is where you store and organize the content you want to share, acting as the central hub for all the materials and information you plan to present to your audience. Think of a Tapple experience like a website landing page—it has a clear goal or purpose. Experiences follow a linear sequence of views, each containing one or more pieces of content. This content can include consumable media like text, images, and videos, as well as interactive elements like forms, polls, quizzes, and games. You have the flexibility to arrange the views and content however you like, enabling unique and creative expression.

Every experience should have a purpose, much like a website landing page. It should be designed to engage consumers and drive them to take action. The best experiences are those that are simple, clear, and easy to progress through. They should be visually appealing and have a clear call to action. This could be anything from prompting the consumer to share a social post, to purchase incentivisation with a discount code.

This is the mechanism used to share one or more experiences with your audience, ensuring your content is distributed efficiently. These include unique QR codes, URLs, and other methods that connect consumers to experiences. Broadcasts can be scheduled, allowing you to change which experience is delivered based on a specific time range, time of day, or recurring schedule.

An optional decorative element that can be applied to a broadcast to enhance its visual appeal. Posters make the sharing method more engaging by providing an attractive and informative presentation.

Posters can be placed in high-traffic areas, making them easily noticeable to a wide audience. Compared to other forms of advertising, they are relatively inexpensive to produce and distribute. They can be used for various purposes, such as advertising events, promoting products, raising awareness, or conveying information. By placing posters in strategic locations, you can target specific demographics or communities and are easy to distribute and can be placed in a variety of locations, both indoors and outdoors.

This refers to the information collected from your experiences. It includes various metrics and feedback gathered during the interaction with your content. It may also involve responses to elements like forms, polls, quizzes, and games, providing insights into user preferences, behaviors, and opinions.

These are detailed statistics and analyses of your data generated to showcase how well your experiences have performed over a given period. Reports provide valuable insights into the effectiveness and impact of your content by compiling data from various metrics, such as user engagement, interaction rates, completion rates, and more. They help you gauge the success of your experiences by highlighting which elements resonate most with your audience and identifying areas where your content may fall short.

In addition to offering a snapshot of overall performance, reports can also break down user behavior and preferences, allowing you to see which parts of your content are driving the most engagement and which may require adjustments. By analyzing these insights, you can refine your strategies, tailor your content to better meet your audience's needs, and make informed decisions about future campaigns.

Furthermore, reports can track trends over time, showing how your audience's interactions with your content evolve and helping you identify patterns that can inform your long-term planning. Whether you're looking to enhance user engagement, improve content delivery, or measure the return on investment, reports serve as an essential tool for understanding the impact of your experiences and guiding your efforts toward continuous improvement.

The aspect of someone's personality that is presented or perceived by others plays a crucial role in how they are understood and interacted with. In the context of Tapple, this concept is elevated through the use of AI-generated personas, which are crafted from the vast amounts of data collected during user interactions with your content.

This feature allows you to seamlessly embed Tapple broadcasts directly onto your website, providing an easy way to integrate interactive elements into your online presence. By incorporating these broadcasts, you can enrich your site with dynamic content that provides a more engaging way to present your content and encouraging participation directly through your website.

This is a mobile tool designed to empower users to share interactive experiences with customers in person, using broadcasts delivered directly from their phones. By leveraging this tool, users can create real-time, engaging interactions that connect with customers on a personal level.

The tool’s portability and ease of use make it a powerful asset for enhancing customer interactions, enabling users to quickly adapt and respond to the needs and interests of their audience. With the ability to broadcast directly from their phones, users can seamlessly integrate this technology into their daily operations, offering a more immersive and memorable experience for customers.