Data is the raw, unprocessed information collected from consumers and the Tapple platform. Data is the foundational element that represents facts or statistics without any interpretation or context. In its raw form, data can be overwhelming and difficult to draw meaningful conclusions from, as it often lacks organization or analysis.
Reports, on the other hand, are structured presentations that take this raw data and transform it into something more digestible and useful. A report organizes data in a coherent manner, often applying filters, analysis, and visualizations to help make sense of the information. Reports summarize the data, highlighting key trends, patterns, and insights, making it easier for users to understand and act upon the information.
While data provides the necessary building blocks, reports are the tools that shape and refine these blocks into actionable knowledge. Reports offer context and interpretation, helping to guide decision-making processes by presenting the data in a clear, concise, and accessible format. They can be tailored to specific audiences, focusing on the most relevant information for the purpose at hand, whether it’s for business strategy, performance analysis, or any other objective.
Tapple is a physical world platform that generates a unique data set incorporating physical world attributes like weather conditions, physical location and localized trends and more. Tapple also generates powerful reports from the physical world data, offering unique insights into your organization and your consumers.